Our Blog

Sociologists Share About Social Media

Mrs Haddock shared learning from a Sociology lecture at the LSE on Tuesday evening: ‘Human dynamo, Professor Beverley Skeggs, left Sixth Form Sociologists reeling after her lecture on the power of social media sites. Her research included findings such as the instant you open your browser you will have been traded – in a millisecond – by data trackers. They use their machine learning algorithms to assess your potential to buy certain products and offer your details at auction to big companies. Think you are safe watching TV? It bounces sensors off you from its commercial ads to let the TV viewing brokers know exactly what captures your attention and can target you more effectively. Governments can’t control these trackers, indeed they may even sell your data, as the Indian government did recently. The answer, she suggested, was to come off all social media sites – or create your own internet. The Sixth Form, needless to say, weren’t buying into either of these options!’